All businesses need customers to buy from them. Whether you are just starting out or are already an established business you still need to make sure you can get new customers for your business when you need them.
An effective sales and marketing process is essential to generate fresh new leads and customers for your business There are 5 key tips to make the process of getting more people interested and then to convert them into paying customers.
Tip 1 Identify who your potential customers are
Take some time to consider who you are selling to. Who are the people most likely to buy what you are selling and who would you most like to sell to? Make sure you know who you are targeting so you can aim your marketing activities directly at them. You also need to consider where you can find these people to get your message in front of them.
Tip 2. What are they looking for?
Once you know who you are targeting then you need to work out what is important to them. If you can find out what your potential customers are looking for you can target your message to them. Your marketing activities should target their pain, desire, worry or concern. Of all of these targeting their pain is the most effective and the greater the pain the more likely they are to buy (and the more they will be prepared to pay).
Tip 3. An offer they can’t refuse
Make them an irresistible offer, something that offers great value at a low price (or even free) to get them interested. This needs to be something that targets their pain (or desire or fear) and demonstrates your ability to help further. Use this initial sale to start to build a relationship.
Tip 4 Meet their expectations.
Consider the language, phrases and terminology that they use and use it when communicating with them. Consider how they might expect you to dress, answer the telephone etc. Their desire to buy from you will be driven by their perception of you, your product and your business.
Tip 5. Make it easy for them to buy.
If they haven’t bought from you before they may be suspicious or concerned about your ability to match you claims. Look at ways to remove this or other concerns, guarantees, money back offers etc. Also make it easy to get in touch with you, or provide them with ways to buy when your not available.